Ammaarah Martinus is currently the Director of Policy, Research and Analysis at the Western Cape Government in South Africa. There, she leads the behavioural insights portfolio (BI4GOV) and has done extensive work in implementing and evaluating behaviourally informed programmes and interventions within government, with the view to scale. Her recent work includes scaling a Growth Mindset pilot to schools in the Province and implementing a behaviourally informed smart water meter project during the recent water crisis in Cape Town. In her current role, she focuses on managing and implementing strategic programmes in the social sector in the Western Cape, as well as innovative research and policy development.